The short answer is: Yes, you can . But we get it. Using third-party logos and other Intellectual Property (IP) assets can feel risky. After all, no one wants to be party to unintended infringement cases. Read more
The word “McDonald's” is a trademark. We call this a standard character text trademark and it would be on its own USPTO trademark application if you wanted a federal registration for it. The Golden Arches is a logo, but this too is serving as a trademark.
By simply having a logo, you have what's known as a common law trademark for your logo. That means that, without doing anything paperwork-wise, you have the sole legal right to use and amend that logo as you see fit. But without an officially registered trademark, that right isn't as secure as it could be.
For example McDonalds' famous Golden Arches is a protected trademark U.S. Registration No. ... From a trademark perspective, under the law no restaurant can use a word, phrase, symbol or design, or combination thereof that is likely to cause confusion with the Golden Arches or other McDonalds' trademarks.
A trademark is an asset that will allow you to protect your intellectual property. Nike's “Swoosh” logo, McDonald's “I'm Lovin' It,” and Coca-Cola's cursive logo are all examples of registered trademarks.
McDonald's slogan is “I'm Lovin' It” and this has been the slogan since 2003 when McDonald's aimed to revamp their image and increase lagging sales.
You would not be allowed to use the name McDonald's in any manner similiar to the Golden Arches version. Your burgers could not be made in any way similiar to the way they are prepared st the Golden Arches version.
(Reuters) - McDonald's Corp has lost its rights to the trademark “Big Mac” in a European Union case ruling in favor of Ireland-based fast-food chain Supermac's, according to a decision by European regulators. ... The ruling allows other companies as well as McDonald's to use the “Big Mac” name in the EU.
In most cases, franchise agreements require heirs to sell the franchise back to the corporation. While an estate is being settled, the heirs may need to operate the business.
However as of 2017, McDonald's continues to have the "i'm lovin it" slogan appear on most all of its product packaging; and has made no major announcement that the company will use any other slogan exclusively in place of this one any time in the near future.
The short answer is: Yes, you can . But we get it. Using third-party logos and other Intellectual Property (IP) assets can feel risky. ... But such very limited, non-infringing, and non-commercial use of third-party logos on your website is okay under account-based marketing campaigns.
The United States trademark law as stated in the Lanham Act allows a non-owner of a registered trademark to make "fair use" of it without permission. ... This means that using someone else's logo without permission, even if it's unregistered, is against the law.
Using your clients' names and logos on your marketing materials and websites can be an excellent way to boost your company's credibility. However, using the logos without permission constitutes trademark infringement and can result in the loss of clients or even a lawsuit.
The McDONALD'S trade mark is widely used in relation to restaurants owned by McDonald's as well as those that are franchised. ... Also used is the letter "M" in the form of so-called golden arches, with or without the word "McDONALD'S". Others consist of the words BIG MAC, EGG McMUFFIN and McMUFFIN.
McDonald's had successfully trademarked the 'Mc' prefix on many types of food, drinks and restaurant services in 2012.
At that time, the EUIPO ruled that McDonald's had not proved genuine use of the trademarked term "Big Mac" as a burger or restaurant name. The latest EUIPO ruling revokes McDonald's automatic trademark rights to the use of the term "Mc" on a long list of food products, drinks and restaurant services within the EU.
Some McDonald's franchise owners are naturally going to make more than others, but most franchise owners still pull in an estimated yearly profit of roughly $150,000 (via Fox Business).
When a franchisee dies, the fate of the franchise will depend on the laws of the state where the franchise is located. ... This is true as long as the basic financial requirements of the franchisor are complied with, and any such sale, transfer, or issuance does not result in a sale of the franchise.
Franchisors normally reserve the right to approve a transfer of ownership — even to family members. If an owner dies or becomes permanently disabled, some franchisors allow assignment of the franchise to a spouse or heirs without prior approval.
McDonald's filed an injunction in federal court to prevent further Burger King ads from airing. The injunction was denied, but McDonald's continued their legal battle, suing Burger King for making what they felt were misleading claims in the ad.
McDonald's released and quickly removed its little and double Big Mac burgers at the start of the coronavirus pandemic shutdowns. ... However, after the chain announced it would be shortening its menu as a result of the coronavirus pandemic, the two new burgers quickly disappeared and have not returned since.
They renamed the re-vamped restaurant McDonald's on December 12, 1948 and launched the now famous registered trademark brand.
Kempczinski is paid $5.22 million annually as the CEO of McDonald's according to Wallmine. He has a net worth of $17.2 million.
One positive move for McDonald's is that the new slogan won't replace "I'm Lovin' It," according to the Journal. Instead, "Lovin' Beats Hatin'" will be used to provide an extra marketing push starting early next year, including a 60-second advertisement that will be created for the Super Bowl on Feb. 1.