Kern Lima had previously worked as a television news anchor at an NBC affiliate in Washington state and had been diagnosed with rosacea, a common skin condition that causes flushing and redness of the face. She struggled for years to find makeup that would camouflage her rosy cheeks on camera. Read more
2021 America's Self-Made Women NET WORTH
Kern Lima pocketed roughly $410 million and stayed on as CEO; she stepped down from day-to-day operations in 2019. A former morning news anchor, she started testing makeup to help cover up her rosacea, a hereditary skin condition that causes blotchy, red skin.
Today, however, Kern Lima, 43, has figured out a way to be ambitious while taking better care of herself. In 2019, she stepped down as IT Cosmetics CEO and recently published a memoir, “Believe It: How to Go from Underestimated to Unstoppable.”
Jamie Kern Lima is a force to be reckoned with. The self-made millionaire and co-founder of It Cosmetics recently sold her makeup brand to L'Oreal for $1.2 billion, but she faced plenty of doubters along the way.
When Jamie Kern Lima first launched IT Cosmetics in 2008, she was told “no” more times than she could count. As the business was struggling to stay afloat two years later, QVC gave her one shot at a 10-minute live on-air slot to sell 6,400 units of the brand's now-iconic concealer.
She is recognized as the co-founder of IT Cosmetics and the first female chief executive officer of a L'Oréal brand in the company's history. In 2016, Kern Lima sold IT Cosmetics to L'Oréal for $1.2 billion and has been included on the Forbes' list of "America's Richest Self-Made Women" since 2017.
Okay, we're feeling super inspired right now! IT Cosmetics founder Jamie Kern Lima shares why she decided to start her company after her personal struggle with her rosacea and tells Drew all about her new book, Believe IT!
Shiseido bought bareMinerals and Buxom in 2010 and Laura Mercier in 2016. Purchased for a combined $2 billion or so, they were positioned at the core of the company's overseas expansion.
Part of the Estée Lauder Companies since 1994, M·A·C is sold today in over 120 countries and territories around the world. It remains committed to developing new categories, products and over 50 collections each year, all of which continue to serve the demand of consumers and professional makeup artists alike.
The makeup line expanded from there, and eight years later, L'Oreal bought IT Cosmetics for $1.2 billion in cash. Kern Lima pocketed roughly $410 million from the deal, according to Forbes, and for about three years she stayed on as CEO of IT Cosmetics, which made her the first female CEO in L'Oreal's history.
IT Cosmetics products are made all over but a majority are made in China, the US and South Korea. They are a US based brand and they are owned by L'Oreal.
This obsession inspired Kern Lima to invent what would become IT Cosmetics (the IT stands for “Innovative Technology.”) She carefully crafted her business plan, painstakingly perfected her products and faced rejection for years.
Jamie Kern Lima net worth: Jamie Kern Lima is an American entrepreneur and journalist who has a net worth of $450 million. Jamie Kern Lima was born in San Rafael, California in July 1977. She co-founded It Cosmetics and serves as the CEO.
Lima was given up for adoption shortly after birth and raised by her adoptive parents in a rural Washington State town.
Will become part of Shiseido Americas Creative Center.
The brand for which Bieber has been an ambassador since 2018 has marked down a plethora of her top picks: the SKINLONGEVITY Long Life Herb Serum, Strength & Length Serum-Infused Brow Gel and Mascara, and the Complexion Rescue Hydrating Foundation Stick, which she recently told Marie Claire is her "absolute favorite."
While genetics are likely at play—as are her favorite skin-care products—her makeup artist and BareMinerals ambassador Denika Bedrossian is also a key player in the model's glow.
Go For IT. Since Jamie Kern Lima founded IT Cosmetics in 2008, the brand's mission has been to empower everyone to feel their most confident.